Everybody knows the method of the traditional business plan that advocates detailed planning before the actual launch of a business. Today the growing popularity of new methods, such as the “lean startup”, is heralding serious change in the entrepreneurial approach.
The article by Julien Brault describing his experience as a startupper in Quebec strongly emphasizes the lean approach he is taking in the preparation of his startup. In other words, he focuses on the interaction with his potential clients to test his idea and corroborate it as a business opportunity. Why? Because the two key elements into which project holders must channel their energy are the elaboration of a product or service that meets a proven need and the discovery of the startupper’s first clients. Ash Maurya, an entrepreneur, creator of Lean Canvas, and author of the book Running Lean, supports this attitude when he writes: “Most products fail. Not because we can’t complete what we set out to build, but because we waste time, money and effort building the wrong product.”
Thanks to the more experimental “lean startup” methodology, an entrepreneur’s project becomes sharper, more developed and more “co-constructed” with every experience it encounters. One thing is sure: too many young businesses fail because their products or services, despite being ready to be marketed, find no takers in the real world. By ensuring that they get tested earlier, this new approach attempts to reduce the number of disappointments.
Read more (in french).
Willems Jean Pierre says
Fantastic, do you some stat about the succes and faillure? Regards Jean Pierre Willems
Willems Jean Pierre says
Interessant, but you are eluding a numberof aspects in your demontration. this being said , the way you are tackling thesubject is very stimulating for the Innovator, what is good. JP Willems
Lucile Barberet says
Hello Jean Pierre,
Thank you for your feedback! Indeed the paper is mostly for inspirational purpose!
Have a good day!