Why your startup needs a strong visual identity
A company’s visual identity includes all the graphical elements that are associated with it: its logo, but also its colours, symbols, fonts, etc. Anything that visually defines a brand. Despite […]
How to jump back from frustrations?
Have you experienced a frustration-tsunami? An overwhelming series of frustrations that urge you to give up? Be reassured, there are some tricks to fight them. Breathe and read on. Life […]
Social media: your start-up’s essential distribution channel
Do you feel like being active on social media will cost you too much time? Do you find the prospect of managing your social network daunting or tedious? Or do […]
Structuring a business plan
A business plan: a term that most everyone has heard of. If you are an entrepreneur, you have probably been told countless times that it is an essential document for […]
How to choose the right website platform for your business
Last week, I had been invited by a client to drive a dream car on Spa-Francorchamps, the world’s most beautiful circuit, amongst 100 other businessmen. You can imagine the blast […]
The (surprising) truth about early-stage start-up valuation
You’ll now play equal game with investors. “How to valuate my early-stage start-up?” is a question I get asked a lot, as a fundraising advisor. Last time? An Argentinian entrepreneur based […]
